Gudino, C., Monaco, A., Sorensen, C., & Sullivan, B. (2014). The Customer-Driven Marketing Strategy [PowerPoint slides]. Retrieved from https://ilearn.csumb.edu/mod/folder/view.php?id=157475
Kotler, P., & Armstrong, G. (2014). Principles of Marketing. Upper Saddle River: Pearson Education, Inc.
Proctor & Gamble. (2014). Sustainability. Retrieved from http://www.pg.com/en_US/sustainability/environmental_sustainability/index.shtml
Kotler, P., & Armstrong, G. (2014). Principles of Marketing. Upper Saddle River: Pearson Education, Inc.
Proctor & Gamble. (2014). Sustainability. Retrieved from http://www.pg.com/en_US/sustainability/environmental_sustainability/index.shtml